This was an academic project for a real client. The Oxford Hackathon wanted a new look and website design for their 2018 competition. Myself along with fives other classmates, Konor Abrahams, Nicole Fratesi, Ethan Lewis, Malcolm Mckee & Shaelyn Miller, created a new identity, website design and social assets for the Oxford Hackathon. In the brief, we were told of the tie that Oxford University has to their Library. After some research we found that the iconic dome of the library could be represented by simply removing the lower half of the “O” in Oxford. This ties together the history of the school and represents the innovative competition. We were required to use the Oxford blue and gold, but decided to add a tertiary colour, a light blue, to add contrast and make the other two colours pop. We took an illustration route with the website because we wanted to take the historical architecture that Oxford treasured and display it in a way that represented the futuristic subject of the Hackathon. We carried through the brand identity by using the curve of the semi-circle in the logo and clipping the illustrations within them. We later took all of these assets and built them out into social media posts for the Oxford Hack to use as promotion for the event. By using bold typography and colours and to-the-point copywriting, we created an exciting brand to represent this creative and innovative competition.