A rebrand of the large cosmetics company M.A.C. For this project I decided to take the core values of the company which include living boldly, being edgy, pushing boundaries and inclusivity to give them a new look. The exciting hand-drawn typeface for the logo gives the brand movement and by layering the three colours there is added depth and excitement.
The sharp angles and lines throughout the stationery bring through the feeling being bold and edgy. The three brand colours are separated in the packaging as three different lines of products to bring through the brand but not overwhelm the viewer.
Overall, this rebrand shows the true values of M.A.C. and encourages the feeling of excitement and confidence in their audience.