Stephanie Conner | Air Canada Annual Report
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Air Canada Annual Report

Category
Editorial
About This Project
This project was a redesign of Air Canada’s 2017 Annual Report. The cover highlights the year of the report, with an illustration relating to the company and their logomark in the corner. For a company of this scale, I felt it wouldn’t be necessary to have their name as the focus of the cover, as their brand is so recognizable. The colour palette for this project is black and white, with the Air Canada red being the main accent, and a contrasting light blue as a secondary accent colour. The goal of this editorial design was to highlight important facts and information through infographic design. This way, viewers that are not strictly looking at the financial information will be able to gain important knowledge about Air Canada with ease.